Are you hoping to start your own online business? No matter what you are selling, running a successful e-commerce business requires dedication, hard work and a solid strategy. Not only do you need to drive traffic to your website, you also need to create a simple and effective shopping experience to keep your customers coming back for more. Here are a few things you should be implementing with your online business.
Although this seems obvious, the first thing you need to do is get a great product. Make sure what you are providing is going to have a large demand and is of high quality. You could have the most exciting website but without an amazing product to back it up, your website will soon fail. Once you have your product, come up with some fresh and engaging content to go on you site.
After content, photographs are the most important thing. People want to see what they are buying and, if your customers are like me, they won’t buy unless they know exactly what they are getting. A photo gives you an indication of this and entices users to purchase the product. You also want to include detailed product descriptions with all of the important information such as size and colour.
You want your customer to be able to find what they are after with ease. Whether they are looking for their size if you are selling clothing or a particular item, they want to find it quickly without going through pages of products. This may mean including a search function on your website. You may want to include a section that details what other customers who purchased the same products also bought.
By including all of the relevant information in the right place, you will increase your potential for successful sales and minimise your inquiries. Make sure you create FAQ, Shipping and Returns pages as these are going to be essential to users. Include contact information as this not only builds credibility but will help you take care of customers easier.
Draw in customers using every avenue you have available. Take advantage of social media and run regular promotions throughout the year. Use analytics to see where your traffic from and what they are searching for. This will help you determine whether your strategy needs tweaking. Once you get them on the page, make sure you are doing what you can to get them to stay.
Clear call to action buttons such as ‘order here’ are important. Think about size, colour and positioning as this will dramatically affect your conversion rate. Avoid lengthy sign up forms and simply ask for an email and password. You can also allow guest users to purchase products without the need to sign up; you can then ask them later on. This will avoid potential customers getting to the checkout before deciding it’s too time consuming and go elsewhere. Making shopping easy and deliver great products and they are sure to sign up.